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Press Room

Florida Hospital DeLand Media Inquiries:
Monday - Friday, 8 a.m. - 5 p.m.

Lewis Clark
Marketing and Public Relations Director
(386) 943-4748

After hours, please call: (386) 804-7064

Media Policies

HIPAA REGULATIONS:
On April 14, 2003, a new federal rule called the “Health Insurance Portability and Accountability Act” (HIPAA went into effect. This rule governs the use and disclosure of individually identifiable health information. HIPAA privacy standards have changed and limited hospitals’ ability to release information about patients to the media.

In order TO GET INFORMATION ABOUT A PATIENT, you must have the patient’s name.
The only information that can be released about a patient when the media has the patient’s name, prior to the patient signing a consent form, is general condition information according to the American Hospital Association guidelines. If the patient agrees to do an interview or have further information released about them to the media, Florida Hospital DeLand Marketing & Public Relations must get the patient to sign a HIPAA authorization form.

Even if the patient is in the public domain, e.g. police reports, health care providers are prohibited to give out health information about patients outside HIPAA guidelines.

PATIENT INTERVIEWS:
Under NO circumstances should reporters make contact with patients while hospitalized at Florida Hospital DeLand. It would help your efforts to have the Marketing & Public Relations Department request permission for release of information and/or help ease the patient into an interview situation. Patient rights and confidentiality are of the utmost concern. When patient courtesies are respected by the media, it makes cooperation at all levels much more efficient.

INQUIRIES REGARDING PATIENT CONDITION:
Florida Hospital DeLand’s Marketing & Public Relations Department will be happy to verify a patient's name, age and one word condition. This information will not be freely offered. If the patient has “opted out” of being included in the patient directory, the Marketing & Public Relations Department will have no record of the patient’s admission and is prohibited from releasing any patient information.

NATURE OF THE ACCIDENT OR INJURY:
It is unlikely that the hospital will discuss the cause and nature of the accident or injury of the patient. This is an effort to protect the privacy of our patients.

PATIENT CONDITIONS:

  • Undetermined: Patient awaiting physician assessment.
  • Good: Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
  • Fair: Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are favorable.
  • Serious: Vital signs may be unstable and not within normal limits. Patient is acutely ill.
    Indicators are questionable.
  • Critical: Vital signs are unstable and not within normal limits. Patient may be unconscious. Indicators are unfavorable.
  • Treated and Released: Received treatment, but not admitted.
  • Treated and Transferred: Received treatment. Transferred to a different facility which will not be disclosed.
  • Deaths and Time of Deaths will not be released by the hospital.

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Media Driving Directions
From SR 17-92/Woodland Blvd: Florida Hospital DeLand is located 1 mile west of Woodland Blvd/17-92. From either direction, turn west on Plymouth Avenue. At Stone Street, turn right and enter the third driveway on your left.

From SR 44/Spring Garden Street: Florida Hospital DeLand is located ¼ mile east of Spring Garden St./SR44. From either direction, turn east on Plymouth Avenue. Pass the Visitor Entrance and turn left on Stone Street. Enter the third driveway on your left.

Media Parking Location
Once you enter the third driveway from Stone Street, turn left and look for the designated media parking area. All media vehicles and broadcasting must stay within this designated media parking area. No media may use the second driveway, as it is solely for Ambulance use.



 

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